Inside Ajax Special Event 2025: What You Missed [Full Recap]

Ajax Systems' sixth Special Event has attracted more than 2 million online viewers, which explains why the company leads Europe's security systems manufacturing. The complete event recap takes you to Old Trafford Stadium in Manchester, where 400 security professionals gathered to witness this milestone presentation.

The company reached new heights this year by hosting over 130 events in 40 countries. The event introduced four major product categories: Intrusion protection, Fire and life safety, Comfort and automation, and Video surveillance. General Valerii Zaluzhnyi, former Commander-in-Chief of the Armed Forces of Ukraine, delivered a powerful video message that resonated with the audience.

This recap will take you through the game-changing product launches, portfolio changes, and future plans that continue to reshape the security industry scene.

Key Product Launches at Ajax Special Event

Ajax has revealed three breakthrough security solutions. The company showcased its much-awaited IndoorCam, DoorBell, and major updates to the MotionCam series.

IndoorCam: A New Era of Indoor Security

Ajax's first venture into indoor surveillance brings the IndoorCam with a 4 MP camera, HDR technology and . This Wi-Fi security camera comes with a PIR sensor that spots movement up to 4 m. Its built-in AI can tell the difference between people, pets, and vehicles. The device works smoothly at a range of 500 m in line of sight, giving users more flexibility during installation. IR illumination reaching up to

DoorBell's Advanced Features

The DoorBell stands out as a smart entrance guardian with its 4 MP HDR camera and IR illumination that reaches 6 m. We designed it to make communication easier with noise and echo cancelation that delivers crystal-clear conversations. The device's Wi-Fi range extends to 500 m in line of sight, which is five times better than other options. It stays connected through a backup communication channel with Ajax hub and uses Jeweler and Wings protocols.

MotionCam Series Updates

The MotionCam lineup got major upgrades. Existing models now feature HDR technology, better optics, and a CMOS sensor. The series added two new models:

• Superior MotionCam HD (PhOD) Jeweler that takes high-quality photos in under five seconds

 

• Superior MotionCam AM (PhOD) Jeweler that comes with advanced anti-masking features

These products will be , showing Ajax's steadfast dedication to security technology advancement. Available for order in Q1 2025.

Major Changes in Ajax Portfolio

Ajax Systems has revealed a new way to organize their security portfolio that changes how partners and customers work with their products. The company has split its catalog into four distinct categories to make things simpler.

New Product Categories Explained

The portfolio now covers four main areas:

• Intrusion protection
• Fire and life safety
• Comfort and automation
• Video surveillance

This new structure helps partners find and understand products more easily. The company adds about 30 new products each year, which makes a well-laid-out system essential for users to find their way through the growing ecosystem.

Superior vs Baseline Product Lines

The Intrusion protection category now features two product lines: Superior and Baseline. Baseline products use wireless Jeweler devices that focus on intrusion detection. The Superior line combines wireless Jeweler and wired Fibra devices - perfect for high-profile projects.

Superior products come with better features. They use Panasonic batteries instead of Huiderui, which work better in different weather conditions. The devices also include advanced features like dual jamming detection in sirens, auto-wake functionality in keypads, and better mounting systems with holding screws.

Both product lines work together seamlessly, so security professionals can choose the right devices for each project. Only certified Ajax Systems partners can sell and install Superior products. These products have earned vital certifications including EN 50131 (Grade 2), RED, RoHS, EMC, and LVD. This makes them a great choice for commercial buildings like offices, warehouses, and schools.

Business Impact and Opportunities

Ajax Systems wants to reach substantial revenue targets of €12-14 million in 2025 and projects growth to €20-23 million by 2027.

Market Expansion Strategy

The company focuses on product localization and market penetration. Ajax Systems works with a network of 150,000 companies and security professionals worldwide. Their product line grows with 45 unique devices across categories annually. This shows their steadfast dedication to state-of-the-art solutions and market leadership.

New Revenue Streams for Partners

Partners can benefit from several money-making opportunities:

• System sales and maintenance outsourcing
• Turnkey security solutions with recurring revenue
• Device rental services and Ajax Ready products

The Partner Portal serves 42 countries with 7,770 active users. It equips partners with marketing materials, business analytics, and efficiency metrics. Partners receive over 400 monthly leads through the Ajax website in key markets.

Growth in Different Regions

The Benelux security market offers promising opportunities. The market size estimates stand at €350-400 million for Intrusion, €300-350 million for Fire, and €400-500 million for CCTV. Ajax Systems builds its market position through mutually beneficial alliances and local expertise. They have expanded their reach by hosting 139 offline events across 39 countries. This helps them establish strong market positions through targeted support.

The shift away from Chinese cameras in US and European markets creates fresh opportunities. The video surveillance business could generate 3-5 times more revenue than intrusion protection devices.

Future Direction and Innovation

Ajax Systems shapes security's future beyond product breakthroughs with educational programs and strategic planning. The company takes an all-encompassing approach to advance technology and develop talent.

Ajax Next Educational Initiative

Ajax Next supports and develops engineering education in Ukraine. The program has set up four laboratories at major universities. Students at Ukraine's largest universities now have access to internships and specialized training.

The program has reached several milestones. Ajax Next ran two internships, two programming schools for embedded engineers, and built three fully equipped laboratories at Ukrainian universities. Students get hands-on experience with real-life engineering challenges, which makes the program successful.

Upcoming Product Roadmap

Ajax Systems puts future-proof solutions at the heart of its development strategy. The company's roadmap targets these most important areas:

• Modern systems with advanced features, remote monitoring, and automation capabilities
• Multiple communication channels that boost reliability
• Cloud-based solutions to improve system management

Ajax Systems shows its dedication to breakthroughs through fire safety certification. The company wants to enter US and Canadian markets by getting UL/ULC certifications. Ajax Systems has also joined the Fire Industry Association to deepen its commitment to European fire safety standards.

Transmitter Jeweler and Superior Transmitter Fibra modules are the newest additions to the product line. These products give users more system flexibility while keeping Ajax's signature reliability and interference resistance.

Conclusion

Ajax Systems demonstrated its market leadership at this year's Special Event with game-changing product launches and strategic portfolio updates. The company unveiled its new IndoorCam, DoorBell, and an improved MotionCam series that showcases remarkable tech advances. Ajax System's restructured product categories now make their growing ecosystem easier to use.

The company targets ambitious growth and operates in 40 countries, pointing to promising opportunities for security professionals. Ajax Systems' dedication goes beyond products through their Ajax Next educational program that helps create tomorrow's security experts.

Security needs keep changing, and Ajax Systems has clear roadmaps for product development and certification expansion. The company's Superior and Baseline product lines will give a solution for every security requirement, from homes to large commercial projects.

Their innovative security approach and strong partner support, along with educational programs, make Ajax Systems a key player in tomorrow's security technology. The company's strategic outlook and excellence suggest exciting industry developments ahead.